A client focus on price and transparency puts agency relationships at risk and undermines the chances of producing long-term results, according to the former CMO of Aviva.

Unless businesses build an exceptional experience around their brands they risk losing the allimportant loyalty of their customers, which can now be translated into measurable commercial value.

The high street saw more failures and microtargeting came in for close scrutiny, while pressure grew on agencies, influencers and makers of sugary foods.

Big business opportunities can be found on the other side of the border, so internationalisation is an important goal, but getting language right is key.

There may not be immutable laws governing how marketing and advertising work, but that’s no excuse for failing to take a scientific approach to progressing our knowledge of them.

We arm you with the numbers marketers need for the coming week including consumers’ video viewing habits, programmatic ad spend growth and mounting Black Friday fatigue among shoppers.