The importance of content marketing continues to rise for many brands but knowing how to measure effectiveness remains an issue.
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“A ‘perfect’ event may be unattainable, but AirVenture 2018 came about as close as one could imagine. The combination of outstanding programs, aircraft variety, a robust economy, and good weather combined to complement the efforts of our staff and 5,000 volunteers throughout the grounds. The week was upbeat, exciting, and filled with many ‘Only at Oshkosh’ moments.”
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Automotive magazines—including their ads, websites and articles—most often persuade car buyers in France to research new vehicle brands or models. But they don’t just encourage buyers to research within the industry: When it comes to which media sources help buyers select a vehicle make or model, automotive magazines are also most persuasive.
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Separately, digital audio advertising and programmatic advertising are each growing rapidly. However, programmatic audio has been slow to catch on. Eric Picard, vice president of product management at Pandora, spoke with eMarketer’s Ross Benes about how the streaming platform plans to expand its programmatic game.
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GDPR will not just have an impact on how marketers can collect data but how they use it to create personalised and targeted online advertising.
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