Tight cooperation between Mills Advertising and DP Düsseldorf on the Wagner PR-account

Tight cooperation between Mills Advertising and DP Düsseldorf on the Wagner PR-account for Germany, France and the United Kingdom

PR experts of DP Düsseldorf coordinated with Mills a PR campaign in Germany, France and the UK for the Wagner group, a market leader in advanced paint applicators and tools for both the B-to-B and the B-to-C markets. The objective was to awake and develop the interest for the brand in those markets. Press contact lists were researched and established for the professional building and construction magazines as well as for the DIY publications. In cooperation with the local teams, specific contents were created, press features placed in special issues and a range of press releases issued.