Mills now also in charge of Gates’ Industrial Communication

Mills Advertising will be starting to work on the Gates Industrial branch as of March 2018. We will be taking care of the Pan-European media planning and PR on behalf of this wonderful client. We are already busy with the planning and negotiation on their behalf to roll out the plans at the end of Q1.

Gates changed their industrial strategy this year and they decided to turn to Mills Advertising for media planning advice.

The new target audience is a niche difficult to reach branch and spread across Europe. A perfectly suitable challenge for the Mills media team.

We have been researching the candidate media in the last couple of weeks, analysing statistics and negotiating cross-media deals for the 5 selected countries for Gates in the best media.

Schedules are slowly coming together, and a great strategy is shaping for advertising and PR.

Stay tuned for more news about this and our other projects!